SHELBY O'BOYLE

Hi! I’m Shelby O’Boyle. A content creator, social media strategist, and co-founder of Creator Mechanics, where I proudly split my work between two worlds I love equally: warm, lifestyle-driven small business content and high-energy automotive storytelling.

​

After years creating in the automotive industry and also working closely with small businesses, I realized I didn’t want to choose just one lane- and I don’t believe you should have to. I’ve built my career on the idea that you can do it all if you stay committed to the craft, keep learning, and show up with genuine passion for the stories you’re telling.

​

Today, I run a dedicated automotive content creation business while also offering social media strategy and content services to small businesses and brands across New Jersey. Whether I’m shooting a cozy product Reel for a local shop or crafting a cinematic edit in the drift pit, my goal is always the same: create intentional, engaging content that truly reflects the heart of the brand.

​

With over five years of experience in content production and digital media, plus a BFA in Filmmaking and a Minor in Journalism, I help brands tell their stories in a way that feels authentic, polished, and intentional. 

​

I’m here to help brands show up online in a way that feels authentic, exciting, and uniquely theirs... no matter what lane they’re in.